If this were like most food commercials
we’d need to bring in a big truck with lots of lights, cameras, and equipment and hire an actor to play a farmer so we can get the perfect shot. “And I farm this
cheese!”, but at Organic Valley we’re an organic cooperative which means the
farmers own and run the company and they thought it would be more authentic
if they shot the commercial themselves. Well, you guys are the boss. Farmers as
filmmakers. Call us crazy, but it’s working.