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Youth in Agribusiness: Seminar by Marion Moon of Wanda Organic



smallholder farmers we're also looking at working with some of the bigger farmers in the country so the first thing is I want to paint the big picture what got me inspired to to get into what I'm doing the first thing is um the world population is growing I think we all know this what currently seven billion and by 2050 they're predicting there will be nine billion people on this planet everybody needs to eat and where are they going to get this food from being Canyon and African one of the things i didn't realize growing up and it sort of started to Donnelly's how big this continent is and how rich this continent is I really like this sort of diagram because it puts into context how big we are in Africa we can fit the whole of China the whole of the u.s. France Spain Germany Eastern Europe Italy Switzerland India yep I'm the UK so it is a massive continent and we're also the fastest-growing we've got a lot of people we are the youngest continent and will be Bianca's continent so one thing we say is we've got the land yes and what the farmers we are a lot of people with a lot of energy we've also got technology whether from Africa or from other parts of the world there is technology and I think you guys as researchers know that right you come up with a lot of research at information so that's what we mean by technology also one of the things i've found is that Africa has lots of water we've actually got enough water for the nine billion people the problem is we don't harvest it so realizing this huge huge potential that Africa has I stopped seeing a lot of the challenges I was one of those youth was always complaining always always complaining everything is wrong and why don't we like the UK and why and feel like who and what's wrong with our government and blah blah blah blah and then you begin to wake up and realize actually we've got a lot more potential than a lot of these places we are trying to go to and be like so through that transition I realized that there's a huge opportunity and I need to take advantage of this opportunity one thing about Kenya is that we're known for tourism and our runners but predominantly were an agricultural economy most of our people are small holder farmers or nomadic pastoralists so when I quit my job to capture this you know huge potential I was like okay what am I going to do and I realized that whoops sorry we're not in cultural economy so I need to get into this space because this is this is where the the money is this is where the impact is this is where it's all happening so I like to be in this space so what we say is we need to awaken this giant because it is huge and that led me to start wonder organic at wonder organic um I realize I went through what the farmers need what are the challenges farmers are facing and I realized that there were three main themes i saw one was water management the other was soil health something i felt was quite clade down but yet it was a huge and increasing problem that people are sort of ignoring and the last one was last mile delivery there are a lot of great things happening but they're not getting to the farmers so um I decided that I wanted to focus on soil health and last mile delivery under saw health we have a lot of research i found a biotechnology out of the philippines and it is used very simply to produce a superior organic fertilizer have a small sample and those who are interested we can share a lot more details about this specific technology and so what i liked about it is I could import the technology and produce here in Kenya let's learn from others who are successfully doing it and and bring it here so the first thing was how do we produce in Kenya so we did a feasibility study and we also realize that we need to produce the highest possible quality at the lowest price so per local production is key for us we also needed to ensure that we can service these customers and what we saw is that mapping the country we realize that the various places we could put up the facilities because there's various feedstock and we use this technology within these areas to be able to service the farmers also having a decentralized production system allows us to be closer to farmers so that we can service them better and then the last mile delivery we realize that um it's important to engage our end user who's the farmer so we designed a distribution model whereby we are targeting farmers directly so farmers are calling us registering with us and they get an account so for example you can be one that f7 and then we we engage you on that basis and just sort of in a diagram will have the regional factories that service a county depot then services village collection points so that we are taking this as close to the farmers as possible and we are also interacting with them directly they order from us directly they pay us directly and then we dispatch to whatever center they want to collect their fertilizer from so that's a little bit about our business model because that's one thing that is key in running a successful business we had somebody else do the research i got it from the philippines he's the guy who spent forty plus years discovering this technology we've taken the technology and we've commercialized it so i want to stop there

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